ABOUT LMS
ABOUT LMS
LMS is a unique system composed of a set of several dozen LED panels placed on the metro tube walls, which project messages to passengers of passing trains in real-time.
Modern technology
designed and specifically adapted for the Prague metro environment
Engaging form of communication
LMS ensures a smooth, non-disruptive, and non-invasive way of conveying information
Maximum security
the system meets the strictest standards for use in metro tube spaces and is controlled through a comprehensive IT system ensuring constant supervision of its operation
ADVANTAGES OF LMS
An innovative system fulfilling the vision of a smart city
Digital full-motion messaging in real time
Opportunity for monetization of previously unused spaces – metro tubes
Verified technology meeting the strictest safety and hygiene standards.
By installing information carriers in the underground part of the public space, the advertising smog is naturally pulled underground so that it does not further burden the unique urban character.
The possibility of immediate communication with emergency services about ongoing extraordinary events.
Environmentally friendly operation fulfilling the vision of net zero 2025.
EUDI was the first in the Central and Eastern European region to implement a multimedia LED system (LMS) project.
EUDI was the first in the Central and Eastern European region to implement a multimedia LED system (LMS) project.
LMS: NEW WAY OF HIGH-IMPACT, LOW-EMISSION ADVERTISING
REDUCED CARBON EMISSIONS
Optimized Energy Use: LMS is designed to consume minimal energy, leveraging motion-sensing technology to activate only when necessary, significantly lowering associated carbon emissions compared to continuously running LED billboards.
LMS uses only about 1/3 of the electricity required to power a modern digital LED billboard¹
Energy-Efficient Components: Utilizes state-of-the-art LED technology that requires less power, further decreasing carbon output.
Renewable Energy Integration: The system is fully integrated with renewable energy sources, enhancing sustainability.
¹ Calculated based on a 6.4 m x 3.1 m digital billboard by Daktronics; adfreecities.org.uk
DESIGNED FOR SUSTAINABILITY
Eco-friendly Materials: Uses recyclable and sustainable materials in the construction and maintenance of the LMS.
Long Lifespan: Durable components reduce the need for frequent replacements, minimizing waste and the environmental impact of manufacturing.
Halogen-Free Components: Ensures the use of environmentally friendly materials that do not contain harmful halogens, reducing toxic emissions and enhancing recyclability.
ISO 50001 & ISO 14001: Adherence to international environmental management and energy management standards.
² Certification pending as of 06/01/2024
MINIMIZED LIGHT POLLUTION
Underground Installation: Shifts advertising from above-ground billboards to underground spaces, reducing light pollution in urban areas.
Controlled Illumination: Precise lighting control reduces unnecessary light spill, promoting a more sustainable urban environment.
ABOUT EUDI
ABOUT EUDI
The company European Digital Industries a.s. (EUDI) aims to cultivate public space with an emphasis on preserving its overall quality and historical character. With these considerations in mind, the company has created a comprehensive system of innovative information carriers that fully meet and respect this goal. The fundamental element embedded in EUDI’s DNA is the monitoring of global trends in the information-advertising segment and their subsequent implementation in relevant markets.
To fulfill this mission, EUDI brings a unique LMS technology that has been developed specifically for otherwise unattractive underground transit tubes. Such placement supports the goal of cultivating public space and subsequently minimizing the creation of further unnecessary advertising clutter in cities.
Currently, EUDI has successfully launched the pilot phase of the LMS project in the Prague metro, making Prague the first city in the Central and Eastern European region to boast the operation of this technology. The Czech Republic is also one of the first European countries, alongside Spain, Switzerland, and the Netherlands, where this state-of-the-art technology is being deployed.
Social responsibility
EUDI considers it crucial for all the technologies it offers to meet strict standards of safety, quality, and environmental sustainability (net zero 2025), and, above all, to fulfill the vision of 21st-century smart cities.
Our mission
To revolutionize the advertising industry by utilizing cutting-edge technologies to create meaningful, unobtrusive, and sustainable advertising solutions that adhere to the principles of smart city implementation and actively support the vision of a more interconnected, informed, and harmonious urban environment.
ABOUT THE TEAM
Tomislav Procházka
CEO, Founder
He is an experienced professional in finance and management. In his professional career, he focuses primarily on corporate finance, investment banking, and analytical consulting. Among other things, he has also served as a member of the investment committee and CIO of a local investment fund. He applies his experience in EUDI in the field of strategic and financial management.
His alma mater is Harvard University, where he studied Economics and Finance, and during his studies, he actively participated in research activities, particularly in the areas of capital markets and M&A.
Upon returning to the Czech Republic, he began to intensively engage in projects with a general benefit to society and a community impact.
Shaopeng Wang
Head of Expansion
Mr. Wang brings over fifteen years of expertise in intellectual property, international trade, and business consulting and development. With a career spanning China, Thailand, Singapore, and the European Union, he has cultivated a deep understanding of business development. Currently serving as the Head of Expansion for EUDI in Prague, he spearheads initiatives to enter new markets, driving towards the vision of an innovative advertising network.
Tomáš Soukup
CSO, Member of Board
Throughout his professional life, he has cared for the needs and desires of clients. In the past, he gained experience in multinational companies dealing with outdoor advertising such as EPA Media and JCDecaux.
Despite being involved in a cool and dynamic business all the time, he likes to think of it as a traditional craft that should be done properly. He considers a sincere and fair relationship with the client, based on delivered value, creativity, and premium service, to be crucial. He believes that the way EUDI thinks and works helps to change the perception of advertising and contributes to the cultivation of public space.
Vlastimil Kotrbatý
COO, Member of Board
“Emphasis on order and phenomenal results!” is the motto that Vlastimil has followed throughout his professional life.
In EUDI, he ensures the coordination and administration of ongoing projects.
Petr Maňas
CTO
His desire to participate in exceptional innovative projects began during his studies of information technology at The University of Edinburgh, where he graduated as one of the best in his year with “first class with honors”.
He was therefore a clear choice for the implementation and creation of the overall IT solution of the LMS system. His hobbies include archery.
Tereza Pásková
Head of Marketing
Tereza’s mission is to help companies succeed.
In her rich professional career, including both consultancy and executive roles, she has demonstrated that even short-term unpopular steps can bring results in the longer term and help increase efficiency and gain a competitive advantage.
In EUDI, she is responsible for all company communication.
Her passion is skiing.
Social responsibility
EUDI considers it crucial for all the technologies it offers to meet strict standards of safety, quality, and environmental sustainability (net zero 2025), and, above all, to fulfill the vision of 21st-century smart cities.
Our mission
To revolutionize the advertising industry by utilizing cutting-edge technologies to create meaningful, unobtrusive, and sustainable advertising solutions that adhere to the principles of smart city implementation and actively support the vision of a more interconnected, informed, and harmonious urban environment.
ABOUT THE TEAM
Tomislav Procházka
Tomislav Procházka
CEO, Founder
He is an experienced professional in finance and management. In his professional career, he focuses primarily on corporate finance, investment banking, and analytical consulting. Among other things, he has also served as a member of the investment committee and CIO of a local investment fund. He applies his experience in EUDI in the field of strategic and financial management.
His alma mater is Harvard University, where he studied Economics and Finance, and during his studies, he actively participated in research activities, particularly in the areas of capital markets and M&A.
Upon returning to the Czech Republic, he began to intensively engage in projects with a general benefit to society and a community impact.
Shaopeng Wang
Shaopeng Wang
Head of Expansion
Mr. Wang brings over fifteen years of expertise in intellectual property, international trade, and business consulting and development. With a career spanning China, Thailand, Singapore, and the European Union, he has cultivated a deep understanding of business development. Currently serving as the Head of Expansion for EUDI in Prague, he spearheads initiatives to enter new markets, driving towards the vision of an innovative advertising network.
Tomáš Soukup
Tomáš Soukup
CSO, Member of Board
Throughout his professional life, he has cared for the needs and desires of clients. In the past, he gained experience in multinational companies dealing with outdoor advertising such as EPA Media and JCDecaux.
Despite being involved in a cool and dynamic business all the time, he likes to think of it as a traditional craft that should be done properly. He considers a sincere and fair relationship with the client, based on delivered value, creativity, and premium service, to be crucial. He believes that the way EUDI thinks and works helps to change the perception of advertising and contributes to the cultivation of public space.
Vlastimil Kotrbatý
Vlastimil Kotrbatý
COO, Member of Board
“Emphasis on order and phenomenal results!” is the motto that Vlastimil has followed throughout his professional life. In EUDI, he ensures the coordination and administration of ongoing projects.
Petr Maňas
Petr Maňas
CTO
His desire to participate in exceptional innovative projects began during his studies of information technology at The University of Edinburgh, where he graduated as one of the best in his year with “first class with honors”.
He was therefore a clear choice for the implementation and creation of the overall IT solution of the LMS system. His hobbies include archery.
Tereza Pásková
Tereza Pásková
Head of Marketing
Tereza’s mission is to help companies succeed.
In her rich professional career, including both consultancy and executive roles, she has demonstrated that even short-term unpopular steps can bring results in the longer term and help increase efficiency and gain a competitive advantage.
In EUDI, she is responsible for all company communication.
Her passion is skiing.
Tomislav Procházka
CEO, Founder
He is an experienced professional in finance and management. In his professional career, he focuses primarily on corporate finance, investment banking, and analytical consulting. Among other things, he has also served as a member of the investment committee and CIO of a local investment fund. He applies his experience in EUDI in the field of strategic and financial management.
His alma mater is Harvard University, where he studied Economics and Finance, and during his studies, he actively participated in research activities, particularly in the areas of capital markets and M&A.
Upon returning to the Czech Republic, he began to intensively engage in projects with a general benefit to society and a community impact.
Shaopeng Wang
Head of Expansion
Mr. Wang brings over fifteen years of expertise in intellectual property, international trade, and business consulting and development. With a career spanning China, Thailand, Singapore, and the European Union, he has cultivated a deep understanding of business development. Currently serving as the Head of Expansion for EUDI in Prague, he spearheads initiatives to enter new markets, driving towards the vision of an innovative advertising network.
Tomáš Soukup
CSO, Member of Board
Throughout his professional life, he has cared for the needs and desires of clients. In the past, he gained experience in multinational companies dealing with outdoor advertising such as EPA Media and JCDecaux.
Despite being involved in a cool and dynamic business all the time, he likes to think of it as a traditional craft that should be done properly. He considers a sincere and fair relationship with the client, based on delivered value, creativity, and premium service, to be crucial. He believes that the way EUDI thinks and works helps to change the perception of advertising and contributes to the cultivation of public space.
Vlastimil Kotrbatý
COO, Member of Board
“Emphasis on order and phenomenal results!” is the motto that Vlastimil has followed throughout his professional life. In EUDI, he ensures the coordination and administration of ongoing projects.
Petr Maňas
CTO
His desire to participate in exceptional innovative projects began during his studies of information technology at The University of Edinburgh, where he graduated as one of the best in his year with “first class with honors”.
He was therefore a clear choice for the implementation and creation of the overall IT solution of the LMS system. His hobbies include archery.
Tereza Pásková
Head of Marketing
Tereza’s mission is to help companies succeed.
In her rich professional career, including both consultancy and executive roles, she has demonstrated that even short-term unpopular steps can bring results in the longer term and help increase efficiency and gain a competitive advantage.
In EUDI, she is responsible for all company communication.
Her passion is skiing.
Do not hesitate
to contact us at any time!
If you are interested in cooperation, please contact us at:
info@eudi.cz
Contakt for media:
media@eudi.cz
Company name:
European Digital Industries a.s.
Legal form:
joint-stock company
Headquarters:
Náměstí Republiky 1090/5, Staré Město, 110 00 Praha 1
Tax ID (IČ): 07552793
VAT ID (DIČ): CZ07552793
The company is registered in the Commercial Register kept by the Municipal Court in Prague, Section B, Insert 23891